The Ultimate Digital Ad Management
Take your Digital Ads to a whole new level with Perth's best. Talk to us today about how we can help you thrive with our incredibly advanced tech systems, customer psychology, dashboard skills & marketing/audience knowledge. All communicated simply and efficiently to you.
Brands that Trust Us
What Happens Without Tenacity
We have a unique scenario with one client where we can showcase our results prior to them moving to another agency and then returning to us 6 months later.
In September 2019 the client moved to another agency until March 10thwhen they returned to us. Our Tenacity monthly leads were 1700 vs the other agencies 591 or 281% improvement with Tenacity. Furthermore, on Facebook, our best month in the period was 532 leads vs their best 212 leads or a 251% improvement with Tenacity.
Key reasons for our improvement in performance come down to our complete understanding of the dashboards &algorithms, delivering on innovative ideas, understanding the brand, maintaining effective project management and our tenacity to solve our client's problems.
The Power Of Tenacity
Not all clients are always heavily performance-based. For a lot of clients, the key goal is to consistently build awareness.
With the media landscape changing so much we typically recommend using Digital channels to compliment Traditional channels or replace what Traditional Media used to do for them. We often extend TV buys across Facebook, Instagram, TikTok and Youtube.
For these types of clients we set up different goals to maximise spend and generate more eyeballs, meanwhile further down the funnel we might help them capture potential customers.
To show our impact we report both on established metrics but also based on attributing total revenue shifts to marketing. Whether it's building a new brand (we increased one client's traffic 1300% in 1 month), powering up your digital footprint (we took one client from 0 likes to 30k likes in 6 months) or making you a powerhouse name (we consistently run some of Perth’s top branding campaigns) you can trust in our experience and skills to get you there.
Tenacity vs “Award” Winning Agencies
We took over a Real Estate based client from an “award winning agency” that locks clients into contracts and gives them no transparency by only allowing you to access their misleading dashboard.
Rather than clearly telling you fees vs spend, they mark up the cost per click. We surmised for every $1000, this agency was keeping $700. This meant the cost per clicks were 500% more than we bought them for, 1500% more cost per impression than we bought them for, poor positioning and terrible account set up & management.
The clients click rate improved from 0.75% to 6.7% with us as the previous agency had very poor business acumen and didn’t realise the difference between a $300k property and $1m property.
They were also reporting “test form conversions” as real leads. This meant that the cost per lead was $643 and we eventually got this down to $88. Another “award winning agency” we had the privilege of improving is one of Australia’s most awarded.
The client was simply not happy with the “salesy responses” from the agency and just wanted a real look at what was happening. We sat with them for 1hr and guided them through theirGoogle Ads account. We were able to show them why the results weren’t as efficient as it could be. In this one hour we improved their cost per lead from $154 to $64. Unfortunately we see this a lot, just another reason a transparent and director-driven agency is what you need.
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L32, 152 St George Tce, Perth 6000
Copyright @ Tenacity Advertising 2021
Copyright @ Tenacity Advertising 2021